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Digital creator Dylan Marron has racked up millions of views for projects like “Every Single Word” and “Sitting in Bathrooms With Trans People” — but he’s found that the flip side of success online is internet hate. Over time, he’s developed an unexpected coping mechanism: calling the people who leave him insensitive comments and asking a simple question: “Why did you write that?” In a thoughtful talk about how we interact online, Marron explains how sometimes the most subversive thing you can do is actually speak with people you disagree with, not simply at them.

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