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It’s almost Rosh Hashanah and that means apples, honey, pomegranates, shofars (ram’s horn) and… New Years’ cards.

Given our love of all things digital, that last one is something of a throwback. But it might surprise you just how far back in history you have to go to find the origin of this festive tradition.

Unpacked went back in time to discover more about the centuries-old tradition of Shana Tova cards, and to see what made the covers of Rosh Hashanah cards for past generations (hint: it ain’t by Hallmark).